How TXA has changed the way Australian tourism destinations are marketed

TXA has changed the way Australian tourism destinations are marketed

Changes in the digital tourism world are happening at warp speed. The challenge for Destinations is to keep up to date with the latest technology and industry innovations. Destinations need digital marketing activities that fully embrace new approaches. Destinations that fail to lead and adopt dynamic digital strategies will fall into online anonymity.

Australian destinations and Government tourism organisations (GTOs) have partnered with TXA to seize the benefits of industry and market leadership.

By linking tourism suppliers with distributors in a whole of industry national initiative, TXA has enabled Destinations to boost their industry’s online presence, give consumers more bookable tourism options and maximise conversion.

Destination websites have access to the tourism Suppliers in their location, through a single platform that is open, inclusive and flexible enough to serve all distribution and booking models.

Turn looking into booking

Getting your local tourism products to connect to TXA is the crucial first step – to convert interest in your Destination into sales. That frees you up to do what you do best – promoting your
Destination. The tourism products will be in the marketplace ready to be searched and booked instantly.

Become a go-to destination

Use TXA to become a Destination Distribution channel. You can market all tourism products in your Destination on your own website with live pricing, availability, content analytical data and TXA’s campaign tools to convert searches into bookings. .

Take a look at our Distributor page to see how it works.

We’re here for you

Our dedicated team of experts here in Australia will help you get set up and provide support.

Remember, you can check out our FAQs if we haven’t already answered any question you may have.

Unlock your potential
Take your destination to the next level today.